A Sharp Production

News

Some might say that writing a blog post praising and endorsing a business competitor is either in direct opposition of what a blogs purpose is supposed to be, or just plain insane – and maybe they’re right – but sometimes you’ve just got to let it all hang out, and after sixteen years in business, I think I’m entitled to write whatever blog I want. Before I continue, I have to admit that I’m the type of person who acts upon my inspirations.  This blog post is inspired by not one, but two influences, and that’s why after two cups of coffee I decided I was just going to go ahead and write it. (Somehow I feel like following that up with “and todays program was brought to you by the letter ‘I’)

First, I occasionally surf around the internet and check out what my competition is doing; what their websites look like, what they’re doing differently than we are and who their staff is.  This time I found a recurring theme in almost 75% of my competitors websites… they all employ former staff of mine.  Now naturally, I take this (in most cases) as a great compliment.  You see, there are those who can do for themselves, there are those who can’t, and there are those who try but just can’t seem to do it as well as we can.  Naturally some of these ‘former employees’ are individuals who we chose to let go for innumerous reasons, but for the most part it’s because they just didn’t work well with the program.  Others – some of whom eventually return to us at Cutting Edge Entertainment – were lured away with promises of better pay, more work, or even partnership.  This always strikes me as funny not because many of my competitors lack a certain ethical fiber, but because what comes naturally to us here at Cutting Edge Entertainment – training and honing talent – is perhaps completely beyond their ability, which is why they need to solicit staff from the competition because they are incapable of training their own.

Secondly – and probably somewhat campy – being the Holiday season I just caught ‘Miracle on 34th Street’ on cable the other night, and was reminded of the part of the plot where, ignoring instructions to steer parents to goods that Macy’s wants to sell, Santa tells one woman shopper to go to another store, Schoenfeld’s, for a fire engine for her son that Macy’s doesn’t have. She is so impressed, she tells the head of the toy department that she will become a loyal Macy’s customer. Santa later informs another mother that Macy’s arch-rival, Gimbels, has better skates for her daughter.

So regardless of my somewhat bizarre motivations and inspirations, the first point is that in all the years that A Sharp Production has been in business they have never once solicited our active staff, nor have they ever needed to.  Adam Weitz – the owner and creative force behind A Sharp – has created a successful formula for establishing his own brand, while training his own talent.  For as long as they have been in business (and for as long as I have known Adam) he has conducted himself professionally, and adhered to a code of ethics which – when looking around as of late – I am hard pressed to find.  Adam is not someone I even consider a competitor, but more of a respected colleague.

Oh and for those of you wondering, the answer is no.  Not only did Adam not pay me to say any of this, but he has absolutely no idea that it’s coming… Adam – if you’re reading this – I love ya buddy.

So, if for whatever reason you aren’t going to choose Cutting Edge Entertainment to entertain at your next event (which naturally you should), A Sharp Production (ironically, right across the street from our office) would be the company I would hope you would choose to hire for a DJ for your Wedding, Bar or Bat Mitzvah, or any other affair in the Philadelphia area.  At Cutting Edge Entertainment we truly do care about the success of your event and I can tell you with 100% certainty that at A Sharp… they truly care too.  Just not too sure if they sell toy fire engines.

 A Sharp Production

 -Craig Sumsky

Cutting Edge @ December 18, 2008